Beko, a name that has been synonymous with innovation in the realm of large home appliances since its inception in 1955, has consistently aimed to transform the lives of its customers through pioneering products. These products are not only designed to cater to the immediate needs of households but are also crafted with a keen eye on sustainability, reflecting the brand’s deep-seated commitment to environmental stewardship. Over the span of six decades, Beko’s journey has been marked by a relentless pursuit of innovation, driven by a dual objective: enhancing customer experience and fostering a more sustainable world. This ethos has propelled the brand to the forefront of the home appliance industry, making it a household name that is both trusted and revered.

As Beko’s influence stretches across more than 135 countries, it stands as a testament to the brand’s global appeal and its status as the fastest-growing entity in the European large white goods sector. The brand’s extensive array of innovative and eco-friendly products has not only earned it a prestigious position among the top 3 large home appliance brands in Europe but has also underscored its commitment to fostering a healthier generation and planet. Beko’s vision extends beyond mere product manufacturing; it aims to inspire individuals to embrace a ‘Pro’ lifestyle, where being a ‘Pro’ transcends professional athleticism and encapsulates excellence in everyday endeavours, from family life to environmental conservation. By democratising healthy living through cutting-edge, sustainable technologies, Beko is not just selling appliances; it is championing a movement towards a healthier lifestyle and planet, reinforcing the intrinsic link between personal well-being and environmental health.